Digital Marketing Communications Intern @ YMCA of Oakville

Submitted 5 years ago by Dan Trepanier 

This internship is ideal for a creative individual who seeks concrete work experience in digital marketing and communications. As part of the internship, we will supervise and mentor your work to assist you in developing skills and abilities that are mutually agreed upon.

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Reporting to the Manager, Marketing Communications, the Digital Marketing Communications Intern will provide technical and creative support to the delivery of our brand through digital communications. This includes developing content (copy, photos, videos) for our website and social media sites, implementing an online member feedback process, list generation and customization for email campaigns and e-newsletters, and researching and analyzing information related to our online presence.
http://www.ymcaofoakville.com

This internship is ideal for a creative individual who seeks concrete work experience in digital marketing and communications. As part of the internship, we will supervise and mentor your work to assist you in developing skills and abilities that are mutually agreed upon.

Responsibilities:

  • Aligns digital communications with YMCA brand standards
  • Activates the association’s digital engagement policy
  • Generates and/or updates content for our website and social media sites
  • Supports transition of the current website to a common web platform
  • Develops and implements an e-newsletter strategy to increase/retain subscribers
  • Develops and recommends strategies for growing and leveraging our social media follower base
  • Implements an online member feedback process
  • Conducts social media and web research; analysis and develops analytics reports
  • Creates resources, reference documents and peer education training opportunities for staff
  • Provides staff support to association’s IT strategy development
  • Produces design elements as needed for web, i.e.: icons, photos, banners
  • Additional projects and duties as required